CoVet to Lead BVA Live Discussion on How AI Can Help Veterinary Practices Navigate the New CMA Landscape
Following the CMA’s investigation into veterinary services for household pets in the UK, practices are preparing for reforms designed to improve transparency, choice and trust for pet owners. The changes are expected to affect areas including pricing, ownership disclosure, written estimates, prescription communication, complaints processes and consistency of client information.
For veterinary teams, the challenge is not whether greater transparency matters — it is how to deliver it consistently, clearly and sustainably while practices are already under pressure.
At BVA Live, CoVet will demonstrate how AI can turn consult conversations into structured, reviewable outputs that support clearer records, client communication and follow-up. This practical focus also shapes CoVet’s session, Ahead of the Pack: Leveraging AI to Navigate the New CMA Landscape, taking place on 11 June 2026 from 11:40–12:30 in the Business, Careers & Debates Theatre.
The panel will be chaired by Adele Williams-Xavier, BVSc MRCVS DipECEIM PhD, veterinary AI expert, thought leader on responsible and ethical AI adoption in veterinary medicine, and UK Lead, Partnerships at CoVet.
Panellists include Nick Jackson, locum vet and Chair of the BVA AI Working Group, with additional speakers to be confirmed. The discussion will bring together perspectives from practice leadership, clinical workflow, regulation, policy and technology implementation, while keeping the conversation grounded in the day-to-day realities facing veterinary teams.
“Greater transparency should strengthen trust between practices and pet owners, but it has to be workable for the teams delivering care every day,” said Adele Williams-Xavier.
“The CMA reforms will ask practices to communicate more clearly, document more consistently and evidence more of what happens in the consult. AI can help, but only when it is practical, responsible and clinician-led. This panel is about moving beyond hype and focusing on how veterinary teams can respond proactively without adding more strain to already busy workflows.”
Visitors to BVA Live are invited to meet CoVet at Stand C55 to see how the platform supports faster documentation, clearer client communication and more consistent follow-up across the care journey.

