Join KRKA for a very tasty 10th Birthday at BVA Live!
The Krka UK team are very excited to be sharing our Milprazon big birthday celebrations at the BVA Live Event this year. Like all the best parties there will be plenty of delicious treats and fun games to play…. Krka Hook a Duck 
is back after a very successful debut at London Vet Show 😊
We also have great product launch news to share as Krka continues to expand its animal health range with a new category in our companion animal solutions.
A palatable choice for 10 years 
When Krka started the journey to develop our Milprazon range, one of the key goals was making palatability a key feature to aid administration.
Launched in 2015, Milprazon (milbemycin oxime/praziquantel) is now a well-established dog and cat-worming solution in the UK and covers a wide range of indications including heartworm, lungworm, eyeworm and intestinal worms including tapeworm.
In 2022, Krka further upgraded the range to the highly palatable Milprazon CHEWABLE and this solution remains the only wormer in its category with proven palatability for dogs based on EMA Testing Guidelines that is referenced in the SmPC.
In a study1, more than 85% of dogs ate the tablet ‘voluntarily’, with 75% taking it unprompted from their food bowl.
How did we do it?
When pet risk factors and lifestyle indicate regular worming is needed either quarterly or monthly, research has proved palatability is a critical element in tablet formulation to increase acceptance in dogs.
In general, more complex palatants that have appealing taste, smell, and mouth feel enhance voluntary uptake2. Furthermore, research has shown that the mouth feel alone may not be enough to achieve palatability. For example, too chewy forms may not be freely consumed even with complex palatants2.
The Milprazon CHEWABLE range uses natural pig liver flavouring to provide a high level of palatability with an associated reduction of allergy concerns compared to more common meat derivatives such as beef.3 The small tablet sizes across the range combines the best features of both chewable and film-coated tablets.
For cats, small tablet size can be a real advantage providing the option that for more challenging cats it can still be administered manually without the need to break the tablet up.4 For the cat formulation Krka attained an Easy to Give award from International Cat Care. Learn more on the Milprazon CHEWABLE range 
Krka continues to innovate in the animal medicine category with new generic formulations, offering product advantages and an expanding range of therapeutic areas covered.
Krka are on STAND # D25 at BVA Live so don’t be shy, pop in and have a chat with our friendly team, and enjoy a birthday treat or two, while taking a break from all the great educational content at the conference!
References:
- Cvejic D. Evaluation of the palatability of the investigational veterinary product Milbemycin oxime/ Praziquantel 12.5 mg/125.0 mg chewable tablets in dogs under field conditions [internal study number 03452-001-1-1]. München: KLIFOVET AG. 2020
- Aleo, M., Ross, S. et al. (2018) Palatability Testing of Oral Chewables in Veterinary Medicine for Dogs. Open Journal of Veterinary Medicine, 8, 107-118.
- Mueller et al. Critically appraised topic on adverse food reactions of companion animals (2): common food allergen sources in dogs and cats; BMC Veterinary Research (2016) 12:9 DOI 10.1186/s12917-016-0633-8
- Sivén, M., Savolainen, S., Räntilä, S., Männikkö, S., Vainionpää, M., Airaksinen, S., Raekallio, M., Vainio, O. and Juppo, A.M. (2017), Difficulties in administration of oral medication formulations to pet cats: an e-survey of cat owners. Veterinary Record, 180: 250-250. https://doi.org/10.1136/vr.103991