London Vet Show Press Releases

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28 Jul 2025

Anivators returns with Unleashed by Purina Accelerator Lab taking the stage.

Anivators returns with Unleashed by Purina Accelerator Lab taking the stage.
Anivators

Anivators returns this November, bringing together the trailblazers of animal health for a day of bold ideas, breakthrough tech, and meaningful collaboration. Created by Layered Advertising and the Vet Shows, the event takes place on 19th November, just ahead of the London Vet Show. 

From startups to seasoned professionals, Anivators offers a unique space to explore the future of pet and veterinary care. The day opens with a powerful “State of the Nation” keynote, where industry experts will share insights on today’s biggest challenges - and tomorrow’s most exciting opportunities. 

This year, we’re especially pleased to welcome Unleashed by Purina Accelerator Lab to the Anivators stage. A key player in supporting early-stage innovation in pet care, Unleashed brings valuable insight and global perspective to the conversation. 

About Unleashed by Purina Accelerator Lab:

The Purina Accelerator Lab supports the growth of the Petcare startup ecosystem by supporting disruptive technologies that make pet ownership more seamless & joyful and enhance care delivery by veterinarians and pet professionals. 

It provides startups with resources like the Unleashed Accelerator Programme, the Unleashed Pet Tech Newsletter, and community events such as Pet Tech Meetups to connect with investors. 

By leveraging Purina’s scientific expertise and global commercial reach, the Lab offers deep knowledge in pet, nutrition and category development to help selected startups scale effectively. 

🔗 Learn more at the https://unleashedbypurina.com

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